Marketing strategy. Commercial impact.
CAMPAIGNS BY INDUSTRY:
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Wyn Dormer, Managing Director, Unisort
“We have found The Underdog Agency to be proactive, productive and trustworthy. We see them as an extension of the team, and they are not afraid to make improvements and adapt quickly to the changing needs of our business. Happy to recommend the Underdog team!”
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Becky Adlington OBE, Owner and Brand Director, swim!
“Support from The Underdog Agency has led to significant member growth and retention. They helped us achieve short term commercial goals balanced with long term brand and developed a well-rounded marketing strategy that aligns with our brand vision."
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Phil Pittock, Director, Parma
“We have been delighted with their work. They quickly grasped our message and our company language – better than any other agency we have used. Friendly staff, efficient activities, and tangible results.”
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Carrieanne Jackson, Marketing Manager, QJS
"The team were very honest, helpful and practical, clearly explaining the technicalities of SEO and providing us with a way to measure our efforts.”
MARKETING STRATEGY
Marketing that move brands forward.
Strategic marketing means setting a clear direction. It involves understanding your audience, positioning your brand where it matters most, and aligning every campaign with long-term business goals. Instead of chasing quick wins, strategic marketing builds lasting growth by making every move intentional and impactful.
COMMERCIAL IMPACT
Results-Driven
Marketing isn’t decoration, it’s a growth engine. Great campaigns should do more than look good, they should attract the right audience, convert them into customers, and fuel revenue. If it’s not driving the bottom line, it’s just noise.
For marketing to play a clear role in achieving your goals, we dig into the numbers and work hand-in-hand with your commercial team. Building a deep understanding of your wider business strategy.
1960% increase in engagement for Vivify Venues
We helped Vivify Venues achieve scalable B2B and B2C growth through a data-driven, full-funnel marketing strategy that unified messaging, optimised multi-channel campaigns, and delivered up to a 1960% increase in engagement.
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333% rise in website enquiries for Unisort
Through a data-driven SEO and content strategy, we helped Unisort amplify its digital presence and mission of workplace recycling, achieving a 333% rise in website enquiries.
VALUES:
Growth Mindset
Accountability
Transparency
Collaboration
Problem-Solving
SERVICES
A scattered marketing plan wastes time and budget. A focused strategy turns your brand into a growth engine. We cut through the noise, connect you with the right people, and build a clear path to success.
Too many brands chase tactics without direction, and that’s where marketing falls flat. The right strategy aligns message, audience, and channels so everything works toward the same goal.The result: fewer wasted clicks, more qualified leads, and a plan that actually scales.
SEO isn’t just about visibility, it builds credibility. Ranking high makes your brand more trusted, positioning you as the go-to choice in your space. And with the ability to target locally or scale globally, SEO lets you grow with intent.
SEO is how you get found, stay found, and grow sustainably.
We build full-funnel ad systems designed to generate leads and sales. Every campaign is research-driven, tested for performance, and focused on ROI. From Google Ads and LinkedIn to Meta and beyond, we handle targeting, creative, optimisation, and real-time reporting so you can focus on growth.
Our branding strategies help businesses stay relevant, attract new customers, and refresh their image.
We take a holistic approach that considers the entire customer journey, ensuring every touchpoint contributes to meaningful commercial returns.Social media should do more than fill a feed, it should build connection, community, and momentum. We manage your channels to drive engagement, grow loyalty, and deliver measurable results. Posting without a plan wastes time and limits impact. A strategic approach ensures every post, comment, and story supports bigger business goals. We make sure your social media actually moves the needle.
Our measurable and impactful email campaigns combine engaging visuals, clear messaging, and data-driven strategy to drive real results. Blending strong design with personalised content and clear calls to action, these campaigns capture attention and encourage customer interaction. Performance metrics, such as open rates, click-throughs, and conversions, provide valuable insights, allowing businesses to continually refine their approach for maximum impact and measurable ROI.
Website design with an SEO-first approach ensures that every element, from structure and content to visuals and performance, is built to maximise visibility in search engines. By integrating SEO principles from the start, such as optimised site architecture, mobile responsiveness, and keyword-rich content, businesses can attract more organic traffic and deliver a seamless user experience.