A Strategic Marketing Partnership with Beth Tweddle Gymnastics
Background
Beth Tweddle Gymnastics has a vision to inspire a generation and create opportunities for children to get involved in gymnastics through their Beth Tweddle Gym Stars and Beth Tweddle Academy programs. With experienced coaches and a structured approach, their classes focus on building confidence, social skills, and the true benefits of gymnastics. The organisation also delivers gymnastics programs to over 7,000 children each week in schools through the Beth Tweddle Curriculum program. Founded by Beth Tweddle MBE, Britain's most successful gymnast, the organisation has a strong reputation in the field.
Our Services
We have established a long-term marketing partnership with Beth Tweddle Gymnastics, providing comprehensive marketing support. Our services range from strategic direction at a senior board level, to the day-to-day execution of their marketing campaigns. We manage their social media channels, handle all prospect and member email communications, develop paid advertising plans, oversee website development, create engaging content, and develop formal brand guidelines, amongst many other support services.
Partnership Wins
Our collaboration with Beth Tweddle Gymnastics has yielded significant achievements, contributing to their growth and success in multiple areas. The following are notable partnership wins:
Increased Website Traffic:
Website traffic to the taster sessions page increased by 101% year-on-year (YOY), indicating heightened interest and engagement among potential participants.
Website traffic to the events page saw a substantial increase of 163% YOY, demonstrating the effectiveness of our marketing efforts in promoting and attracting attendance at gymnastics events.
Organic Traffic Growth:
Organic traffic to the website experienced a remarkable increase of 32% YOY, indicating improved search visibility and audience engagement through optimised content and SEO strategies.
Lead Generation:
Leveraging the power of Facebook, we drove 1,563 on-platform leads within a six-month period, showcasing the effectiveness of our targeted advertising and lead generation campaigns.
Email Database Growth:
The prospect email database witnessed substantial growth of approximately 85% within a six-month timeframe, indicating successful lead capture and nurturing strategies.
Increased Membership:
Through our collaborative efforts, the total membership of Beth Tweddle Gymnastics increased by approximately 20% year-on-year (vs. like-for-like comparison). This growth was achieved by enhancing member engagement, improving retention rates, and implementing a high-volume, content-driven prospect communications strategy.
In Summary:
The long-term marketing partnership with Beth Tweddle Gymnastics has enabled us to provide comprehensive support, driving their growth and success in various areas.
Our services, including strategic guidance, social media management, email communications, paid advertising, website development, content creation, and brand guidelines, have yielded remarkable results. Increased website traffic, lead generation, organic traffic growth, and membership expansion demonstrate the effectiveness of our collaborative efforts. Through our partnership, Beth Tweddle Gymnastics continues to inspire and create opportunities for children to embrace gymnastics and its benefits.
