A Brand Re-Launch with swim!
Background
swim! is a part of the FTSE 100 JD Group, and is renowned for providing best-in-class family-first swimming experiences. Their comprehensive offerings include a learn-to-swim program and career opportunities within the organisation. swim! welcomes individuals of all ages and encourages them to visit one of their swim! centres to experience their exceptional services firsthand. swim! is led by Olympians Becky Adlington OBE, Steve Parry MBE, and Adrian Turner. This partnership between Olympians and JD Gyms aims to teach children to swim by establishing state-of-the-art, family-friendly centres across the UK.
Our Services/Partnership Wins
Through the Underdog Brand Legacy Method ™ and long-term marketing partnership with swim!, we have achieved remarkable results and delivered valuable outcomes. The following highlights our services and partnership wins:
Implemented a Prospect Communication and Conversion Plan:
We devised and implemented a prospect communication and conversion plan that effectively targeted potential customers. This strategic approach resulted in exceeding sales targets by 130%+ in the first three months of our partnership, showcasing the effectiveness of our marketing efforts.
Introduced a Member Communications Strategy:
To enhance member engagement and retention, we introduced a comprehensive member communications strategy. This strategy led to significantly increased engagement and improved member retention rates within the first quarter, providing evidence of the positive impact of our targeted member communications.
Drove Increased Traffic from Social Channels:
Through our marketing initiatives, we drove an average 93% increase in traffic from all social channels compared to the previous period. This increase in traffic demonstrates the effectiveness of our campaigns in capturing the attention and interest of the target audience.
Increased Social Engagement:
Our efforts resulted in a 96% increase in social engagement, reaching a monthly impression count of 3 million. This heightened social engagement led to a 267% increase in received enquiry messages, indicating strong interest and interaction from potential customers.
Instagram Follower Growth:
Within the initial two-month period, we achieved a remarkable Instagram follower growth of 1363%. This growth demonstrates our ability to expand the online presence of swim! and effectively engage with the target audience on this popular social media platform.
In Summary:
Our long-term marketing partnership with swim! has contributed to their success in providing exceptional family-first swimming experiences. Through implementing a prospect communication and conversion plan, introducing a member communications strategy, driving increased traffic from social channels, increasing social engagement, and achieving significant Instagram follower growth, we have achieved remarkable outcomes. The partnership has helped swim! exceed sales targets, improve member retention rates, and enhance their online presence.
