Privacy Statement
The Underdog Agency is a team of marketing strategists, helping to create and deliver marketing plans that build long-term, sustainable growth.
One of our main priorities is the privacy of our visitors.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
About us
The Underdog Agency is operated by The Underdog Agency Limited.
The Underdog Agency is a UK-based Digital Marketing and Advertising Agency. When we refer to “we”, “us”, or “our” in this Statement we mean The Underdog Agency.
Our registered office is The Underdog Agency, 186 Station Road, Bolton, BL6 5JE. Our company registration number is 13170664.
The personal information we handle is governed by UK data protection law.
How to contact us
If you have any questions about this Privacy Statement or would like to contact us about any other matter, please use the following contact information:
Email: hello@theunderdogagency.co.uk
Address: The Underdog Agency, 186 Station Road, Bolton, BL6 5JE
How we collect your personal information
We collect information about you in the following ways:
When you give us contact details in asking for information about our services, either via the telephone, our online enquiry forms or in-person.
When you engage our consultancy services
When you sign up as a subscriber for our emails.
When you register to attend one of our events or webinars, or download one of our guides
When you request a sample from our website
Via openly available public sources (e.g. LinkedIn or company websites)
When you give your business card
When we have quoted you for a project
Types of personal information we collect
The details we routinely collect include:
Full name
Email address
Job title
Phone number
Company
We do not collect any details considered particularly sensitive under data protection law, such as health data, biometrics or ethnicity. Our services are not aimed at children.
Log Files
theunderdogagency.co.uk follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users' movement on the website, and gathering demographic information.
Cookies and Web Beacons
Like any other website, theunderdogagency.co.uk uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users' experience by customising our web page content based on visitors' browser type and/or other information.
Advertising Partners Privacy Policies
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on theunderdogagency.co.uk, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content that you see on websites that you visit.
Note that theunderdogagency.co.uk has no access to or control over these cookies that are used by third-party advertisers.
How we use your personal information
Under data protection law, we rely on Legitimate Interests, which we have balanced with the interests of our clients, suppliers and business contacts.
We rely on Legitimate Interest for the following:
Provide, operate, and maintain our website
Improve, personalise, and expand our website
Understand and analyse how you use our website
Develop new products, services, features, and functionality
Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
Send you marketing emails
Find and prevent fraud
About our email newsletters
On the Underdog website we invite you to opt-in and give your consent to receive our email newsletters.
We deploy pixels, via our email service provider Mailchimp, to be able to assess open rates.
You can unsubscribe from these email newsletters at any point by clicking on the unsubscribe link on any email you receive from us. Alternatively, you can ask us to remove your details by emailing: hello@theunderdogagency.co.uk
About our services
We offer a free website audit to new clients, alongside a list of services; marketing strategy, content creation, SEO, Paid Ads, and social media management.
When you request a free audit, general enquiries, or any other service, we collect your name and business email address, along with your company’s website.
We use this information for marketing and advertising purposes.
Your details may be used by us to send you email communications to your provided email address about news, updates, or exclusive offers on our services. We’ll always provide you with a clear opt out opportunity to indicate you’d prefer us not to contact you.
Your rights regarding your personal information
You have a number of rights under UK data protection law. These are listed below, along with our contact details, should you wish to make a request.
Informed: You have the right to be informed about how we handle your personal data. This privacy statement is one of the ways we do this.
Access: You have the right to ask for a copy of the personal data we hold about you and the purposes for which we are using it. ‘Personal data’ is any information which can directly, or indirectly, identify you.
Rectification: You have the right to ask us to change any details which are incorrect or need updating.
Erasure: You have the right to ask us to delete your personal details. We will assess any deletion request on a case by case basis. If you’re subscriber to our email list, we can quickly fulfil your request, but in other circumstances there may be reasons why we need to keep information about you. If you have authored any content on the DPN and would like this to be deleted, please let us know.
Object: You have the absolute right to object to receiving direct marketing from us. You also have the right to raise an objection about how we are handling your personal information.
Restriction: You have the right to ask us to restrict or suppress your personal information. This would mean we’d store it but not use it.
Portability: You have the right to obtain and reuse your personal data for your own purposes across different services. Due to the nature of our business and the limited nature of the personal data we handle, we do not believe this right is likely to apply.
We don’t carry out any activities involving automated decisions being made about you.
If you’d like to exercise any of these rights or have any other query please use the following contact details:
Email: hello@theunderdogagency.co.uk
Address: The Underdog Agency, 186 Station Road, Bolton, BL6 5JE
To fulfil your request, depending on our relationship with you, we may need to ask you for proof of identity. We’ll handle any requests as soon as possible, at least within one calendar month.
If you’re concerned about the way in which we have collected and used your personal information, please contact us and we’ll do our best to resolve this with you. If you remain unhappy with how we have handled your personal information, you have the right to raise a complaint with the UK’s Information Commissioner’s Office.
How we keep your personal information secure
We take appropriate steps to make sure personal information is stored in a secure environment to prevent any unauthorised access. We store your personal information at our registered offices.
Who we share personal information with
We won’t share your personal information with any other businesses for them to use for their own marketing purposes. We may disclose your personal data if required to do so by law.
We use external service providers to support the efficient running of our business. For example to send email newsletters, run online events, manage our accounts and develop our website. These service providers handle your personal data on our behalf, and we have appropriate contractual arrangements in place covering these relationships.
How long we keep your personal information for
We keep your personal details for as long as is necessary for the reasons we are using them for. How long, varies depending on our relationship with you. We routinely update our email subscriber lists to make sure those who are not engaged are removed. If you would like more information about this, please contact us at: hello@theunderdogagency.co.uk
Updates to this statement
We regularly review and update this Statement to improve it, and where necessary to make changes if our activities alter or there are regulatory changes. We encourage you to review it from time to time. If we make any significant changes, we’ll endeavour to contact you to let you know.