Elevating the marketing presence of Parma.
Parma Group, established in the late 1990s as a family business, has grown into a market-leading supplier in the commercial vehicle road safety sector. Initially specialising in stainless steel wheel trims, Parma has expanded its product range to include a wide range of commercial vehicle safety, maintenance, and styling products. Their commitment to in-depth knowledge, reliability, and customer satisfaction has positioned Parma as a trusted provider in the industry.
Services/Partnership Wins:
Through our long-term partnership with Parma Group, and utilising the Underdog Brand Legacy Method ™, we have achieved significant milestones and delivered impactful results. Here are the key services and partnership wins:
Built New Shopify Website:
We collaborated with Parma to design and develop a new Shopify website that showcased their product range effectively. The website was optimised for search engines (SEO) to improve online visibility and attract organic traffic. We ensured a seamless migration of product data to the new platform, providing a user-friendly experience for customers.
Established New Online Sales Channel:
Our objective was to establish a new online sales channel for Parma, aiming to bring additional revenue to the business. By implementing effective e-commerce strategies, optimising product listings, and enhancing the user experience, we successfully launched the online sales channel, opening up new growth opportunities.
Ongoing Content, Paid, and Email Marketing:
To drive traffic and increase conversions, we implemented a comprehensive marketing strategy that included content marketing, paid advertising campaigns, and targeted email marketing. By creating engaging and informative content, reaching the right audience through paid ads, and nurturing leads through personalised email campaigns, we successfully expanded Parma's reach and customer base.
Web Traffic Increase:
Our efforts resulted in a significant increase in web traffic, with a remarkable growth of 230%. By implementing SEO best practices, optimising website performance, and driving targeted traffic through various marketing channels, we successfully attracted more visitors to the Parma website, increasing brand exposure and potential sales opportunities.
Online Sales Growth:
Through our collective efforts, we achieved a remarkable 50% increase in online sales for Parma within the first 6 months of the new website (this has continued to increase each subsequent quarter!). By improving the online shopping experience, implementing effective conversion optimisation strategies, and leveraging targeted marketing campaigns, we successfully drove sales and revenue growth through the new online sales channel.
In Summary:
Our partnership with Parma has been instrumental in their continued growth and success in the commercial vehicle road safety sector. By building a new Shopify website with full SEO capabilities, establishing a new online sales channel, implementing ongoing content, paid, and email marketing strategies, increasing web traffic by 230%, and achieving a significant 50% growth in online sales, we have delivered impactful results for Parma. Through our collaboration, Parma has strengthened its position as a market leader, expanded its customer base, and increased revenue. Parma continues to provide unrivalled vehicle safety and peace of mind to fleet engineers throughout the UK and Europe, thanks to their commitment to innovation, reliability, and customer satisfaction.
