Why you need SEO
Nowadays, the answer to all of your questions is in the palm of your hand. With mobile phones and the internet so widely accessible, if we want to fact-check, or find a new product or business, we turn to Google.
Google holds more power over the success of your business than you might realise. Why? Google is one of the only tools used heavily by every age demographic - in over 100 countries worldwide. As if that wasn’t enough - a whopping 5.6 billion Google searches are made every single day.
Not only is Google now an integral part of everyday life, but in recent years, it has transformed the world of Digital Marketing. Google plays a crucial role in the success of many businesses. Google allows business owners to find leads and gain exposure on a global scale, which is what makes Search Engine Optimisation (SEO) such a vital part of your marketing plan.
What is SEO?
SEO is short for Search Engine Optimisation. It’s the process of making your website’s content more relevant to your audience’s search queries so that search engines rank your website higher. To put it simply, SEO helps your website become more ‘findable’.
Why is SEO important?
SEO makes your website more accessible to Google and other search engines, meaning your product or service will be put in front of people who are highly likely to buy from you.
A well-optimised website allows customers to find you - when they search for a query relevant to your field, your website will be one of the first to pop up on their screens. SEO can generate leads without having to target your customers through advertising. A well-optimised website does all of the hard work for you!
The best part? SEO also provides long-term results. Once your website has established authority by meeting the requirements set by Google, your web pages will continue to rank highly in the future. This means more and more customers will stumble across your content.
How does it work?
Unfortunately, there’s no shortcut to appearing on Google’s first results page. To have your website appear earlier in Google’s results, you must first meet Google’s many guidelines and standards.
When calculating where websites will sit on their results pages, Google takes over 200 ranking factors into account. This includes:
The number of links pointing to your site from other sites
Errors in your website’s code
Your website’s overall user experience
SEO specialists work to make sure your website ticks all of Google’s boxes - ensuring your website meets the accepted standard for as many of these ranking factors as possible.
Meeting these guidelines is the only way to make the first page - but it’s more than worth it. Ultimately, being on the first page means your website will receive more traffic than ever before.
How can I improve my website’s SEO?
If you’re looking to improve your website’s SEO, look no further. At the Underdog Agency, we offer a data-driven Digital Performance Audit to help you give your Digital marketing strategy a boost.
We can help you understand:
How your website is currently performing
Where you are ranking within Google
How you’re performing compared to your competitors
What you can do to leverage social media to your advantage.
Our audits will provide you with the technical information you need to improve your website, in a simple, easy-to-understand format. You’ll walk away with a clear guide to improving your website traffic, leads and sales.
To check out our Basic and Premium SEO packages, you can visit our website here. If you have any questions, get in touch by filling in a short form or dropping us an email at hello@theunderdogagency.co.uk. We’ll be there to lend a hand in the next steps of your digital marketing journey.
