Will AI replace human insight?
The importance of experience and knowledge in content creation
As a digital marketing agency that specialises in creating engaging, multi-channel content, we understand the value of human insight and knowledge in crafting content that truly resonates with your target audience.
While AI technology can be a helpful tool, it's important to remember that it cannot replace the unique perspective and creativity that only humans can provide.
But AI can churn out content quickly and easily…
At Underdog Agency, we understand the challenges that businesses face in creating, aligning, and leveraging content that delivers true commercial returns (not just mythical SEO ranking boosts!)
While it is undeniable that AI can assist with generating ideas and producing content quickly, it currently lacks the emotional intelligence and empathy that comes with human thought. To create content that truly resonates with your target audience, you need to have a deep understanding of their needs, pain points, and desires. This requires a level of human insight and knowledge that machines cannot replicate.
Furthermore, it's not just about understanding your audience's needs and desires, but also establishing your website's authority and trustworthiness in the eyes of search engines.
Google's E-E-A-T checklist (Experience, Expertise, Authority, and Trustworthiness) is a set of criteria used to determine the quality of content on websites. This means that your website's content not only needs to be relevant and engaging but also written by experts who are recognised as authorities on the subject matter and are able to convey the levels of emotion and insights that potential visitors are craving.
AI will often give away red flags to Google, and other search engines, that the copy they create has been hastily put together and lacks the E-E-A-T to add significant value to potential website visitors.
Discovet the impact that Google updates can have on your business strategy, with insights into one of the most recent Google algorithm updates.
It’s about more than just churning out content…
At Underdog Agency, we are a well-established and widely experienced team of specialists who are not only experts in marketing but also have niche-specific knowledge and experience. Our team takes the time to fully understand the intricacies of your market, and we know how to create content that meets the E-E-A-T criteria.
Once we have created content, the work really starts!
How this content is used, who get to see it and what it does to their behaviours is the true test of your marketing strategy. Content left gathering dust ‘on shelves’ within your website, unread by anyone, is not a good use of your time, energy or money!
Through social channels, website presence, direct/email marketing and other methods of reaching your target audiences, content can be the catalyst to becoming a ‘trusted voice’ in your market and reaping the rewards of being the place your customers look for important information.
Our team of marketing experts are proven to deliver strategies that utilise this content to deliver true commercial returns. We believe that content is just a single piece of a marketing strategy puzzle, that with our insight and expertise you will be able to fully complete and start reaping the financial rewards of a fully aligned marketing plan delivered by the best talent in the UK.
The bottom line on AI and marketing support…
AI technology may seem like a quick and easy solution, but it cannot provide the level of expertise, knowledge, and experience that a full-spectrum marketing agency can offer.
Don't let the allure of AI technology overshadow the value of human insight and creativity. Partner with Underdog Agency to ensure that your content, and brand marketing stands out, is authoritative, and captures the attention of your target audience. A fully aligned content marketing strategy can be the best tools to establish your brand, expand your audience and achieve your commercial goals.
Read our 5 minute guide to content marketing and how to integrate into your business.
Speak to us…
Contact us today to learn more about how we can help you achieve your marketing goals, or request a digital review for more insight into your current website performance along with suggested improvements. If you have any questions about AI and content writing, or how to get started with a digital marketing strategy, get in touch by filling in this short form, or dropping us an email at hello@theunderdogagency.co.uk
