Top 5 Digital Marketing Trends for 2024
At the Underdog Agency, we work daily with clients to develop effective strategies that meet their unique business needs. Staying up to date with industry changes and trends is essential for our clients' growth. To ensure we're ahead of the curve, we've researched and compiled the top five digital marketing trends you should implement in your 2024 digital marketing strategy.
This blog will delve into the anticipated trends for 2024, from sustainable practices and short-form video content to AI, automated chatbots and user-generated content. Read on for the rising trends we expect to see in the coming year…
Embracing Sustainability: More Than a Buzzword
As the world becomes more aware of climate change and environmental issues, brands are reassessing their practices, ensuring they align with eco-friendly initiatives. It often involves adopting sustainable practices and rebranding to demonstrate a commitment to a greener planet.
Millennials and Gen Z consumers, known for their environmentally conscious choices, are becoming more discerning. According to data, 55% of consumers are willing to pay more for eco-friendly brands and 84% of customers say that poor environmental practices will alienate them from a brand or company. That means brands that integrate sustainability into their core values will attract and retain these eco-conscious customers that shape the current workforce, driving success in 2024 and beyond.
Short-form Video Content Dominates Social Platforms
Consumers' attention span is thought to be shrinking. Now standing at an astonishing less than 8.5 seconds, marketers are adapting to this shift with the rise of short-form video content.
Some recent reports shows that 73% of consumers prefer to watch a short-form video to learn about a product or service, and this percentage is expected to rise in 2024. Platforms like TikTok, Instagram Reels and YouTube Shorts are becoming powerful tools for product discovery and updates. These bite-sized videos provide a quick, engaging way for brands to connect with their audience.
While long-form content offers a more in-depth look into a brand, short-form videos allow for a personalised, real-time connection that resonates with today's fast-paced lifestyle.
Automation and Chatbots Revolutionise Online Ordering
Automation and chatbots have proven essential tools in streamlining online ordering processes. In 2024, we expect to see an even greater integration of automation and chatbots to enhance customer service. This will provide real-time assistance and support to customers, from answering frequently asked questions to guiding them through purchasing. Automation will help free up human resources for more complex tasks while ensuring a smooth and efficient online shopping experience for customers.
Human-AI Collaboration: A Powerful Duo
Artificial Intelligence (AI) is not meant to replace human creativity but to enhance it. In 2024, we will witness an increased integration of AI in marketing strategies. AI will be pivotal in understanding customer behaviour and tailoring marketing efforts through predictive analytics and personalised recommendations.
Brands that embrace this human-AI collaboration will have a competitive edge in delivering more relevant and engaging content.
User-Generated Content (UGC) Takes Centre Stage
User-generated content (UGC) has become vital for building brand authenticity and trust. It is expected that in 2024, brands will actively encourage their customers to create and share content related to their experiences and products. UGC serves as social proof and helps foster a sense of community around the brand. Companies will use UGC in their marketing campaigns to showcase the diverse ways real customers use and enjoy their products.
The marketing landscape of 2024 is constantly evolving with the combination of technological advancements and changing consumer preferences. To remain competitive, businesses must embrace these trends and adapt their strategies to connect meaningfully with their audience. However, remember that not all marketing tactics are suitable for all companies. If you need guidance on creating a tailored marketing strategy for your needs, we can help you create and execute the most suitable marketing strategy here at the Underdog Agency. Whether through sustainable initiatives, immersive technologies, or personalised AI interactions, the key to success lies in staying ahead of the curve and aligning with the market's evolving needs.
Would you like to boost your business marketing strategy and stay ahead of competitors? Contact us today to discuss how our expert team can assist you with your business needs - hello@theunderdogagency.co.uk