The Underdog Agency: Sustainable and Ethical Marketing Collaborations
As more and more people embrace conscious consumerism, businesses are rethinking their practices to align with sustainable and ethical principles.
At the Underdog Agency, we prioritise the environment and strive to develop partnerships with clients who share our commitment to positively impacting the planet. We recognise that transitioning to fully sustainable and ethical practices can be challenging, which is why we value every effort made by our clients to become more ethical and reduce their ecological footprint.
Let's look closer at how our clients like Coggin Sustainable Office Solutions, Fluid, Unisan, Nidhoggr Mead, and Maxwood Washrooms, place ethical and sustainable values at the forefront of their business.
Coggin SOS: Reducing Office Furniture Landfill
Coggin SOS focuses on implementing sustainable and environmentally friendly office furniture practices. Their aim is to prevent office furniture from going to landfills.
They are also a leading example of environmental responsibility and commitment to sustainability in the UK.
Their impactful initiatives in 2023 included:
Repurposing more than 5,793 pieces of furniture
Recycling 11,834 items
Diverting 549,160kg of material from landfills
Preventing over 966,596kg of CO2eq emissions
Coggin provides services, such as refurbished office furniture and zero-landfill office clearance, which offer businesses cost-effective and sustainable alternatives. Recognised for their quality services, they have earned the trust of industry leaders like NHS, Age UK, University of Birmingham, Sky, Lancaster City Council, and more.
They are committed to helping businesses create eco-friendly workspaces and contribute meaningfully to environmental conservation.
Fluid: Embracing the Circular Economy Model
Fluid is a company that specialises in renting out furniture made from recycled materials to help promote the circular economy model. They are also specialists at designing innovative and flexible workspaces through their FluidSpace service. The modern furniture used in their designs are not only cutting-edge and functional, but also sustainable and ethical.
The company prioritises sustainability by collaborating with furniture brands using responsibly sourced materials like FSC-certified wood in their furniture manufacturing. Also, many of its furniture's partners have used old materials to create all kinds of furniture, from desks and chairs to sofas and booths. A fantastic example in the GymFloor table from Planq, crafted from a 40-year-old gym floor.
Finally, Fluid's workspace solutions incorporate modular and adaptable office designs to reduce the need for frequent replacements and minimise the environmental impact.
Unisan: Redefining Hygiene Practices Sustainably
Unisan’s mission is to help businesses reduce their CO2 footprint through empowering workspace recycling initiatives.
Their services assist organisations in promoting and increasing recycling practices at work, enabling them to achieve their sustainability objectives and demonstrate their commitment to the environment. Furthermore, Unisan fully embraces the circular economy model by ensuring efficient utilisation and repurposing of resources.
Its dedication to ethical practices is evident in its product range, which includes recycled and eco-friendly materials. Unisan's key product, the Unisort Aspire Recycling Stations, is a leading sustainable waste management solution. These state-of-the-art recycling stations perfectly combine practicality with contemporary design, providing an intuitive way to dispose of waste efficiently. The Unisort Aspire range comes with advanced features, such as easy-to-understand signage and customisable setups, making the recycling process hassle-free.
Its impressive client base includes Amazon, Coca-Cola, British Gas, Red Bull, and many more.
Overall, Unisan not only provides essential solutions for waste management but does so with a dedicated commitment to sustainability and ethical standards, leading the way for responsible corporate practices.
Nidhoggr Mead: Preserving the Heritage of Beekeeping
Nidhoggr is a distinguished mead company widely recognised for its uncompromising dedication to ethical and sustainable practices.
The company is dedicated to preserving tradition and promoting sustainability by responsibly sourcing its ingredients and collaborating with The British Beekeepers Association to champion bee-friendly practices.
Additionally, Nidhoggr Mead actively minimises its carbon footprint in crafting its exceptional beverages by embracing renewable energy sources. Beyond production, the commitment to sustainability extends to thoughtfully designed, recyclable packaging. They also work with local farmers to promote and sustain their businesses.
Their integration of ethical and sustainable practices delivers an outstanding product and contributes positively to the environment and society. Together, we aim to promote Nidhoggr Mead's exceptional quality and inspire consumers to support local, ethical, and sustainable choices in the beverage industry.
Maxwood Washrooms: Establishing Carbon Neutrality
Maxwood Washrooms is at the forefront of sustainable washroom solutions and complies with the latest legislation. The company is committed to reducing its environmental impact and has taken significant steps towards achieving carbon neutrality, setting a benchmark for the industry.
Specifically, Maxwood Washrooms is dedicated to delivering superior functional and well-designed products while adhering to sustainable and ethical practices. They prioritise environmental responsibility by using eco-friendly materials in their washroom products to ensure a reduced ecological impact.
In addition, the company is committed to ethical sourcing, working only with suppliers who adhere to fair labour practices and responsible resource management. An example of their sustainable commitment is using recycled materials to produce their partitions and vanities, which reduces the demand for new raw materials.
The Bamboo Cubicle is one standout product from Maxwood Washrooms that demonstrates their dedication to sustainability. This innovative product, featured at Maxwood's Bamboo Cubicle, is made from environmentally friendly bamboo, a rapidly renewable resource known for its strength and durability. The Bamboo Cubicle enhances washrooms' aesthetics and reflects Maxwood's commitment to providing solutions that meet high functionality standards while minimising their ecological footprint.
Maxwood Washrooms not only excels in delivering high-quality washroom solutions but also stands at the forefront of the industry for its commitment to sustainability and ethical business practices.
To sum up, at The Underdog Agency, we love to work with clients who prioritise sustainability and ethical practices and help them stand out through tailored marketing strategies.
Our collaboration goes beyond traditional marketing as we empower these businesses to inspire positive change and create a ripple effect that encourages consumers to make conscious choices. Supporting such companies can help promote the well-being of our planet.
We have the energy and resources to develop more meaningful partnerships with brands that are either implementing or have already implemented sustainable and ethical practices. Get in touch today by filling in this short form or dropping us an email at hello@theunderdogagency.co.uk.