5 reasons to outsource your digital marketing
You’re no doubt well aware that digital marketing is the very essence of your business strategy. Whether you’re a start-up or a well-established brand, you want to make waves with your marketing strategies.
Opting for a digital marketing professional is a greater assurance that you’ll receive a positive return on investment. Why? Professionals recognise the most effective means of building your brand and offer an efficient, time-saving approach. In turn, this allows you to focus your attention on other key aspects of your business.
Discover why outsourcing your digital marketing is a key approach to success with our 5 top tips...
Outsourcing to save time and protect your budget
Recruiting new staff inhouse to undertake your digital marketing can present problems. Firstly, hiring new people is expensive, particularly if you want to stay ahead of the game - to stay up to date with the latest marketing trends and strategies your new staff will require ongoing training. Secondly, there is less diversity and job satisfaction for marketers that deal with one brand, so you might find yourself with a high turnover of staff within this area.
By outsourcing to a digital agency, you’re effectively taking on a new member of your marketing team but in a much more cost-effective manner. This relationship works both ways, with your outsourced marketer, as a valued member of your business, sufficiently driven to meet targets and perform optimally. You can hand over your digital marketing activity in its entirety knowing that both scheduling and monitoring are in place, and through regular calls keep up to date with its progression. In turn, your in-house marketing team have more time to spend on the creatives, fulfilling the element of diversity that they enjoy most within their role.
Work with the pros!
Outsourcing puts you in touch with experts that generally work across several differing industries. Digital marketing agencies always hire specialists with a proven track record of ROI. They’ll very likely have experience within your sector, so often understand your industry requirements and potential obstacles. In doing so, you’re immediately a few steps ahead of the game with an established target audience, a high-quality campaign and a high conversion rate.
We can all be victims of being too close to our product at times, and while it's essential for the work that we do, it can make our judgement a bit cloudy from time to time. Outsourcing will provide you with fresh eyes that can bring a whole new perspective to your marketing strategy, as well as undertaking an audit to see precisely what your business needs the most.
Proudly stomp your digital footprint!
For any business to be noticed, it’s about consistency and high-quality campaigns that continue to impact your audience. On top of fresh, creative ideas, it’s also essential to ensure that customer messages are answered as quickly as possible! It can be a lot to keep on top of!
Digital marketing experts know precisely how to keep on top of such particulars, all while contributing exciting content ideas, strategies, scheduling patterns and data analysis. With the intricate detail given to your business platforms, it’s pretty much a guarantee that regular updates will increase your following and strengthen your existing audience.
Benefit from expert knowledge
Mistakes are a normal part of life, but too many of them can be highly time-consuming and lead to a negative reputation for your business. Hours spent posting the wrong content on the wrong sites and platforms will simply waste your time and money with no payback at the end of it.
Professional digital marketers will have an unbeaten skillset and agencies in particular ensure that their teams are updated with all new industry trends and training. These include technological applications that can be costly to apply, so straight away you’re also saving yourself a lot of money by negating in-house requirements.
Most digital marketing agencies provide a number of services that include social media, website design, SEO, graphic design, strategy, branding, PR, advertising, research and management, amongst many more. This means that you’ll be privy to a wide range of skills that can greatly impact your digital marketing and supercharge business growth.
Campaign reporting
One of the key reasons that businesses with inhouse digital marketing teams fail to see good results is down to lack of time. During busier times, reporting and analytics can get shunted to the back of a large pile, which is why less successful strategies often continue. A good agency has numerous reporting systems in place to keep on top of scheduling and budgets, so anything that isn’t quite working can be quickly overcome.
A key goal for agencies is to improve the ROI of any business that they are affiliated with, so transparency when reporting is integral to their process. Detailed reports will give clients access to their campaigns, outcomes and the overall quantum of their investment. This means that you can keep on top of everything and remain assured that your ROI is in line with business objectives.
Outsourcing your digital marketing brings fresh ideas to your overall marketing strategy, and may open your eyes to strategies that have yet to be applied. To be a top player in your industry, it’s essential that you’re up to date with new trends and platforms.
Save costs on permanent staff, ongoing in-house training and the necessary technology that is required to help you stand out. Allow your employees to focus on alternative tasks whilst knowing that your digital marketing strategy is fighting away the competition.
If you’d like to know more about how outsourcing your digital marketing can help your business and the packages we can offer, please get in touch and we’ll be happy to talk you through the best option for your business - hello@theunderdogagency.co.uk
