3 Benefits Of Marketing On LinkedIn
With over 810 million users, LinkedIn is a popular social media platform that connects working professionals across the globe. It’s the perfect place to share your professional achievements, work-related content and search for employment opportunities. However, the platform isn’t just for employees - it’s also a great digital marketing tool for businesses.
LinkedIn gives businesses the unique opportunity to reach professional audiences and build a strong brand presence. Below, we’ll break down the three key reasons you should add LinkedIn to your Digital Marketing Strategy.
1. Brand Awareness
LinkedIn allows you to showcase your brand to working professionals across the world, with both organic and paid posts. Regular organic content alone will allow you to share exactly what your brand is all about - attracting budding customers and professionals alike.
However, utilising the advertising features LinkedIn has to offer will drastically increase the number of eyes on your brand - and you can pause your paid advertising campaigns at any time. LinkedIn offers businesses flexible access to a professional audience, no matter your budget.
2. Audience
When it comes to targeting your business’ desired audience, LinkedIn’s tools are unrivalled. You can specify your audience by factors such as job title, location, seniority and company. For example, if you want to connect with junior-level graduates in the advertising industry, you can easily do so in just a few clicks. The best way to gain high levels of engagement is to target a specific audience and create content relevant to their needs.
You can also use LinkedIn to connect with new and existing clients and colleagues. It’s the perfect platform to showcase your business’ recent achievements, share articles relevant to your brand and join in on topical conversations. Having an active LinkedIn profile will give your audience an insight into your brand’s values and personality. This level of accessibility will create a sense of trust and community, increasing your audience interactions and potentially, your results.
3. Measurement
In our opinion, one of the most helpful LinkedIn functions is its ability to easily measure the performance of your campaigns. This means you can make real-time changes based on what your audience tends to engage with to see your results improve. You’ll soon notice you’re building a people-focused platform where your desired audience is at the heart of every post.
What next?
In summary, advertising on LinkedIn allows you to connect with your audience on a deeper level. It’s the ideal platform for sharing your business’ personality and what your brand is all about - attracting new customers and employees alike. Building a strong LinkedIn profile is the next great step in your digital marketing journey…
We want to help your brand get the attention it deserves. If you have any questions about LinkedIn marketing, or how to get started, get in touch by filling in this short form, or dropping us an email at hello@theunderdogagency.co.uk.
