How Do You Market a Product or Service in a Creative Way?

Digital marketing isn’t just about having a social media presence. It’s about discovering your niche, being creative and developing strategies that capture attention while showcasing your products/services.

However, getting noticed can be really challenging. According to 2024 data, the attention span of Millenials and Gen Z, the generations that dominate the media, has dropped to 8 seconds.

That's why developing innovative strategies and challenging your approach is more important than ever.

B2B – Digital Presence & Engaging Content

B2B marketing doesn’t have to be blunt and dull anymore. Edge your products with inspirational campaigns and forget about corporate jargon language that your audience struggles to understand.

Through your marketing tactics, show that business can be fun, too. One effective way to accomplish this is by creating compelling video content that tells your story.

This could be in the form of behind-the-scenes footage, like Steven Barlett's successful "Behind The Scenes Of The Diary Of A CEO" series on YouTube. Alternatively, it could involve a humorous take on industry challenges. Video is a powerful tool for establishing trust and building rapport with your audience.

Let’s not forget the power of social media in the B2B world. No matter how traditional your company may be, having a social presence is crucial for reaching a more extensive audience for your products.

While LinkedIn may not be as flashy as Instagram and TikTok, it is an excellent platform to showcase your products and services, connect with industry professionals, and generate interest in your business. Use LinkedIn to share thought-provoking articles, participate in industry discussions, learn from other similar businesses, and demonstrate your business personality!

Promo – Exclusive & Unique Offers

Offering discounts is a good way to get people to buy your products/services but how can you take your promotional game to the next level and overcome the competition?

Instead of only reducing product prices, try offering exclusive access to VIP events or behind-the-scenes tours to your facilities. Additionally, include branded promotional gifts with new items as a good gesture and a way to promote your brand even further.

You can also collaborate with like-minded brands to create limited-edition partnerships and achieve amazing results.

When it comes to promotional marketing, there are countless possibilities available. Don't hesitate to be creative and experiment with A/B testing to determine what works best for you. Remember, the key is to think outside the box. Surprising your audience with unexpected and imaginative content is the key to catching their attention.

Content Marketing – Storytelling & Authenticity

Advertising is great for popping your products in front of your target audience but how can you really grab their attention?

Living in such a digitalised world consumers are daily bombarded with ads, and that’s why nowadays storytelling is more important than ever. Instead of simply pushing products or services, why not use your content to tell a compelling story that resonates with your audience on a deeper level?

You can use storytelling through blog posts, podcasts, or video series. Storytelling allows you to humanise your brand and connect with your audience on an emotional level. Transparency helps a lot with consumer conversion and that’s why sharing your company's origin story, highlight the people behind the scenes, and showcase the impact you're making in the world can help you increase conversations and demand around your business.

Don’t be afraid to get personal. Share both your successes and failures and there always be someone to resonate with you. Authenticity is the key in today's crowded marketplace, so be transparent and you’ll achieve great results.

Brief Bonus Tip

Incorporate polls and sneak peeks of your new offerings to keep your audience intrigued and build excitement.

At the Underdog Agency we can do exactly that for you! Everyday, we help brands boost their online presence with out-of-the-box marketing strategies, and targeted ads to help them stand out!

We are specialists in tweaking all challenges with proved strategies.

Simplify, create, and inspire - these are the principles that drive us forward in a world where people's attention span is short, and everything is in a constant state of change.

Let’s leverage the power of creativity and bring marketing success to your brand, together.

Contact us today to discuss about your business goals and current challenges and create a tailored strategy that works!