3 (clever but legal) things you can do with your customers’ emails

If you’re not collecting customer emails yet, here’s 3 good reasons to:

1. Match on Facebook

The average time spent on Facebook is 58 mins a day, wouldn’t you like to reach your customers where they spend all this time? We can match your customer emails to their Facebook profile, which means you can show your content to them on Facebook too. With 1.4 billion active users, you can be pretty certain that many of your customers will be on Facebook, yes even the over 65s too.

2. Exclude from Facebook ads

Given the above, it might seem counter-intuitive to exclude your customers from Facebook, but imagine you are running an offer for new customers only, you don’t want to annoy your loyal customers, so you can ringfence them and exclude them from seeing your new customer only offer. This will help you to maintain the customer satisfaction with your existing customers and ensure you aren’t wasting ad budget on people you don’t need to target.

3. Find Prospective Customers

Using your customer emails, we can create similar audiences in Facebook that have the same demographic traits as your current customers. This helps you to reach new customers with similar interests to your existing customers and therefore a high propensity to also shop with you.

Please make sure when gathering emails you follow the GDPR rules.